Rolf founded Leidar in 2009 and is the CEO, with a clear focus on clients. He spends his time helping clients set their course, and some of Europe´s largest and most successful companies have had their vision, mission and stories developed with Rolf´s assistance.

Rolf has more than 35 years’ experience in communications, the last 25 at a top tier international level. Before setting up Leidar, he was CEO Continental Europe of Weber Shandwick, a global public relations firm. Prior to this he held executive positions at both European and global level for two American Fortune 50 companies; firstly 13 years with Digital Equipment Corporation and then five years with Motorola.

Since he became an executive advisor in 2001, he has had long-term relations with several leading multi-national companies in Norway. He has also completed and managed some of the world’s largest and most prestigious communications assignments both for individuals and organisations.

Before he moved to Geneva in 1989, he was the Head of Information in Norway for Digital Equipment Corporation, duty officer in Nationen, Head of Information at the Norwegian Association of Disabled Persons and information officer at the Norwegian Parliament. He has also been engaged in organisational work and political activity.